Built from the inside out to connect purpose, product, and design:
Skripta.
An AI workspace startup designed for consultants, built with precision and purpose by two Romanian founders in Berlin who set out to reinvent how professionals organize, present, and communicate their work.
Partnering with them, we helped define the brand from the ground up: building its strategic foundations, visual identity, and first digital presence.
In a world where productivity tools often add complexity instead of clarity, Skripta set out to redefine how consultants work.
The goal was to create a human-centered AI assistant that understands the rhythm of consulting — fast, precise, and collaborative.
The Opportunity
This project was about more than building a product; it was about designing a brand and platform that feels alive — intelligent, trustworthy, and effortless.
The Process
We built Skripta from the inside out — starting with a brand strategy that defined its voice, values, and promise: the smarter way to get things done.
That strategy shaped every layer of design — from logo concepts to express movement, clarity, and trust (Prisma, Synaptic, Boomerang) to UI systems and landing architecture.
Every decision was guided by a single idea — technology should adapt to humans, not the other way around.
My Role
I led Skripta’s brand strategy, defining its positioning, messaging, and tone.
In collaboration with Santiago Gómez, I co-developed the visual identity, ensuring form and strategy worked seamlessly together.
I created the landing page content and architecture, while Santiago led the UX/UI and design system, ensuring brand and product coherence across platforms.
Result
A unified creative ecosystem that bridges brand and product — helping Skripta stand out in the AI workspace landscape as clear, human, and purpose-driven.
Brand Strategy · Creative Direction · Visual Identity · Product Design · Design Systems · UX Writing · AI & Technology · Startup Branding
