Client Ask

A group of students from Universidad EIA approached us to create a compelling video showcasing their shared energy pilot project in Medellín, Colombia. The objective was to effectively communicate their initiative, highlight key partners, and build credibility to advocate for a new energy model in the city.

Research

We delved into the complexities of transactive energy, analyzing similar initiatives worldwide to ensure clarity and accessibility. Understanding the project's technical and social impact was key to crafting a narrative that resonated with both industry professionals and the general public.

Reframe

Initially, the students wanted a simple explainer video. However, we recognized the need for a more engaging storytelling approach to truly capture attention. We proposed a structured narrative with real-life visuals, animations, and a compelling voice-over to make the content more dynamic and persuasive.

Execution

• Scriptwriting: Developed a clear and engaging script that simplified technical concepts while maintaining accuracy.

• Voice-over Direction: Directed the voice talent to ensure a natural, engaging tone.

• Production: Handled all aspects of filming, including actor direction, cinematography, and set design.

• Art Direction: Designed visuals that complemented the message and strengthened brand consistency.

• Motion Graphics & Animation: Integrated custom graphics to illustrate key concepts clearly.

• Editing: Assembled the final video, balancing live footage with animations to create a polished, impactful piece.

Results

• A high-quality, engaging video that clearly communicates the vision and impact of the project.

• Positive reception from project stakeholders, aiding in credibility and outreach efforts.

• A valuable asset for the students to use in presentations, funding applications, and awareness campaigns.