Client Ask

When we first met with Trévol, they shared their vision for a brand that reflected their professionalism in the sound industry. However, they also wanted their identity to feel approachable and memorable. The challenge was to balance their technical expertise with their creative energy, while incorporating a four-leaf clover— a symbol of luck their clients deeply valued.

Research

We began by understanding the essence of Trévol’s business: sound amplification and technical precision in the events industry. Their focus on quality and innovation set the tone for the brand’s identity. We also explored the cultural relevance of the four-leaf clover and its connection to good fortune, which resonated with both Trévol and their clients.

Reframe

To make the brand more dynamic, we evolved the name from “Trébol” to “Trevol.” This small but impactful change added a modern edge and reinforced the sound industry’s connection with “vol,” short for volume. This made the name both memorable and aligned with their core expertise.

Execution

With the reimagined name, we dove into the creative process. We drew inspiration from sound waves, technical precision, and the collaborative nature of live events. The result was a logo that integrated geometric shapes symbolizing sound and flow. We balanced this with vibrant colors to express innovation, and used clean typography to ensure clarity across all brand touchpoints.

Results

The final outcome was a professional and memorable brand that amplified Trévol’s impact. Their new identity resonated with their audience and reinforced their position as leaders in the sound and events industry. With a cohesive and adaptable design, Trévol was able to present a brand that reflected both their technical expertise and creative energy, making a lasting impression on their clients.