Client Ask

Bestia needed a high-energy commercial spot to showcase on gym screens. The goal was to capture the restaurant’s rebellious essence and invite customers to indulge without rules.

Research

Instead of a standard food ad, we framed Bestia as an experience—where rules don’t matter, and enjoyment is the only goal. The narrative focused on embracing instinct, laughter, and good food without restrictions.

Reframe

We analyzed high-impact brand campaigns, the psychology of food advertising in high-motion environments, and Bestia’s unique culinary approach. The focus was on their slow-smoked meats, handcrafted sauces made with liquor, and bold, unapologetic branding.

Execution

• Concept: A young man (Alejo) shares his thoughts on society’s absurd rules while enjoying a carefree feast with friends.

• Visual Style: Fast cuts, stop motion, and dynamic close-ups of Bestia’s food, highlighting textures, smoke, and sauces.

• Tone: Irreverent and high-energy, balancing humor with an aspirational message.

• CTA: “Unleash the Beast” – positioning Bestia as more than a restaurant, but a lifestyle.

Results

• A visually striking spot designed to capture attention in a

  fast-paced environment.

• Reinforced Bestia’s brand identity as a bold and rule-breaking dining experience.

• Showcased Bestia’s signature techniques and flavors in an engaging, unconventional way.