Client Ask
Dolfos.co was born from a simple yet powerful idea. One day, while looking around the house, I noticed my dad’s doodles everywhere.
I turned to him and said, “Why don’t we put those on t-shirts?” That moment sparked a creative journey. Together with my dad and his wife, we transformed his illustrations into a brand that felt deeply personal. More than just selling products, we wanted to build a community—one that connected through shared interests in science, technology, politics, art, and trending news.
Research
We explored how brands could create engagement beyond just selling products, focusing on building a strong personality. The key challenge was turning Dolfos into a recognizable voice while developing a clear brand identity, communication strategy, and, ultimately, a path to sales.
Reframe
Instead of treating Dolfos as just another e-commerce venture, we positioned it as a personality-driven brand that sparked conversations. To achieve this, we:
Defined the brand’s mission, vision, values, and promise of value.
Crafted a social media strategy that reflected our artistic and opinion-driven nature.
Developed a digital presence that prioritized community engagement before pushing sales.
Execution
Together, we built Dolfos’ identity from the ground up, refining its logo, colors, and brand voice. We restructured social media profiles, crafted a 12-post Instagram rollout covering key themes like art, science, politics, and trending news, and introduced storytelling through Instagram Stories to boost engagement. Our content strategy prioritized consistency and authenticity, ensuring that Dolfos stood out as a personality-driven brand rather than just another e-commerce store.
Results
By shifting the focus from selling to storytelling, Dolfos became more than just a store—it became a space for self-expression. This approach allowed us to establish a unique and authentic brand identity, engage with an audience that resonated with our values, and lay the foundation for future growth.
